Hi everyone! as I did a year ago, I would like to introduce myself to you. As all of you can read the previous post, and to avoid redudances, I would try to be dynamic. Has anything changed? Are there any differences? well, I am a year older, so you can imagine…

• I am a little fatter.
• I am a bit more estressed.
• Those stairs are increasingly steep…

Buuuuuut… having an update from the last year to this lovely rainy Wednesday, I will say that I am currently 26 and I am still living in Manchester, United Kingdom (after 1230 days out of my homeland, the summery Spain). I am doing the same job, but with more responsibilities. I surprisingly continue being able to speak the four languages I pointed out in my last year post and well, I also have the same degree of motivation as I showed last year, when I was innocent and naive.

The main reason I am writing here is because we just started a new module in our MsC Marketing Master’s degree at the University of Exeter. After having a great experience working in WordPress in a previous module, Digital Business Models, I must say that I am looking forward to start writing articles again. This new subject, Digital Marketing Strategy, is without a doubt one of the most exciting marketing topics to me. Digital Marketing is nowadays an essential concern when having a business, not only as a complement of traditional marketing, but also as an opportunity to do things in a different way. In addition, it is vital when it comes to creating brand visibility and scope, capturing customers and gain their loyalty, since in the times that are running the creation of a social community is the biggest tendency to grow your company’s sales.

I hope you like the future posts that I will make in this blog. I assure you that I will read all the blogs that I find with great interest. I cannot wait to start as soon as possible!